Here's a small collection of work and school projects that I've created during the years.
For confidentiality reasons, most of what I've worked on at Volkswagen Group and FCA cannot be published. Feel free to contact me for more.
For confidentiality reasons, most of what I've worked on at Volkswagen Group and FCA cannot be published. Feel free to contact me for more.
ŠKODA - Content Strategy with HCD
New content coming from the SKODA Career channels dedicated to Trainees, is going to find its strategy based in Service Design/HCD methods. Mixing the experience racked over the years working in UX, Communication and Business Design Consultancy, I managed to draw up a strategy for our content team.
Responsive to our readers' needs and based in User Journeys found in analytics, I involved 2 departments: new content, is going to fall in the framework of this strategy. Execution will be left to new leaders: because of this I created a strong team identity (logo, guides and manuals, specific meeting platforms) and worked with upper coordinators to guarantee the team spirit.
Article coming soon on SKODA Career.
Responsive to our readers' needs and based in User Journeys found in analytics, I involved 2 departments: new content, is going to fall in the framework of this strategy. Execution will be left to new leaders: because of this I created a strong team identity (logo, guides and manuals, specific meeting platforms) and worked with upper coordinators to guarantee the team spirit.
Article coming soon on SKODA Career.
Alfa Romeo @Copenhagen Gran Prix
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Info
CHGP is one of the biggest motoring events in Scandinavia. With more than 40.000 spectators and 250+ drivers, the event was the perfect launch platform to reintroduce an impressive Alfa Romeo presence. For this reason, I successfully managed to convince HQ to bring the exclusive Alfa Romeo Motorhome experience to Scandinavia for the first time - seen before at the Goodwood Festival of Speed. Responsibility & Achievements Organisational management and complete ownership over the presence of Alfa Romeo at the event. Managed the 360° BTL activation, from digital comm. campaigns to the physical event. Launched a digital campaign based on the community building #JegElskerAlfa, becoming an aggregator for the Danish Alfisti community. |
MSc Thesis - AVs and Brand Personality
Exploring Brand Personality in the Automotive Industry before the introduction of Autonomous Vehicles.
Honoured with a 12/12 and founding from Aarhus BSS.
Goal
Provide actionable insights for brands to reposition their marketing messages in order to better alineate them to AVs (Level 5) in the USA, where the research was localised.
Visuals
Graphic design, slide template, animation coding, visuals and creativity were all produced by me.
Check out the full Keynote experience and start the slideshow for the animations to shine!
Honoured with a 12/12 and founding from Aarhus BSS.
Goal
Provide actionable insights for brands to reposition their marketing messages in order to better alineate them to AVs (Level 5) in the USA, where the research was localised.
Visuals
Graphic design, slide template, animation coding, visuals and creativity were all produced by me.
Check out the full Keynote experience and start the slideshow for the animations to shine!
ALFA ROMEO: Brand Report
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A brand report produced over 2 weeks in the context of the "Brand Management" class at Aarhus BSS - Summer University.
In the report, a personal overview – produced with secondary data – discusses Alfa Romeo's Brand History, Brand Elements, Brand Experience and more in light of the brand's recent relaunch. Recommendations are provided in the end, with a strong focus on possible improvements for the Brand Experience. |
feMEnist
A campaign for the European Women Lobby.
Here's the presentation I put together with my team to present our idea.
Graphic design, slide template, logo and creativity are all mine.
Here's the presentation I put together with my team to present our idea.
Graphic design, slide template, logo and creativity are all mine.
FOODINI
Born as a project for a Digital Marketing class I took while in Lyon, it became my bachelor thesis
Here's a website we put together with my team. Access to the thesis is on request for bureaucratic reasons – sorry.
Branding, logo design, app visuals and creativity are all mine.
Here's a website we put together with my team. Access to the thesis is on request for bureaucratic reasons – sorry.
Branding, logo design, app visuals and creativity are all mine.
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